There’s no shortage of myths in the events world, especially when it comes to AV. We still hear them all the time, often right before something goes sideways.
Here’s a short list of common AV misconceptions, and what actually works.
Myth #1: AV is too expensive.
Truth: Bad AV is expensive. Good AV earns its keep.
We’re not here to upsell - we’re here to make your event work. When it’s done right, AV makes the experience smoother, stronger, and more memorable. It protects your brand and helps your message land. That’s a smart spend.
Myth #2: Any gear will do.
Truth: Wrong gear = real problems.
We’ve seen people show up with home projectors and Bluetooth speakers. Doesn’t matter how good your content is, if the audience can’t see or hear it properly, it’s wasted. Good equipment, properly set up, makes the difference between “that worked” and “that wowed.”
Myth #3: AV is only for big shows.
Truth: Intimate events still need to sound (and look) sharp.
A small room doesn’t mean you don’t need support. You just need the right support. We’ve done breakfast briefings with one mic and screen that landed harder than a 300-person gala, because the message was tight, and the tech didn’t get in the way.
Myth #4: Anyone can plug it in and press play.
Truth: That thinking causes more stress than it saves.
Setting up AV isn’t about plugging in cables, it’s about knowing what can go wrong, and how to fix it before it does. We don’t just show up with gear. We show up with backup plans.
Myth #5: AV is just sound and screens.
Truth: That’s like saying a car is just wheels.
Lighting, video, streaming, staging - it’s all part of the picture. A good AV team doesn’t just “run the tech.” We design the experience to make sure everything works together, seamlessly.
Still got questions? Good. Ask us.