What is a corporate event?
A corporate event is a gathering sponsored by a business for its employees, clients, or stakeholders. Examples of corporate events include product launches, team building activities, award ceremonies, shareholder meetings, and conferences. These events are designed to promote the company's brand, foster relationships, and achieve specific business goals.
Considering planning a hybrid event? Visit our blog Mastering the Technical Challenges of Hybrid Events to learn more.
engage your audience
The events industry is a dynamic sector with ever-evolving trends. However, when it comes to corporate event production, visuals paired with audio components drive messages. Regardless of the type of event, whether it is hybrid, in-person, or virtual, your goal should be to engage your audience with high-quality, consistent audio visual services.
The quality of your audio-visual experience is crucial to ensuring that your audience focuses on the message and not the medium. While some event components can be expanded or contracted depending on in-the-moment need, sound, lighting, and visual systems are the centerpiece of every keynote and speech, often the sole teaching tool available to presenters for sessions and class-style presentations.
To ensure that your event leaves every attendee talking about the right things, you need to set up your audio-visual technology effectively. Here are five things you need to know:
WHO: HIRE AN EXPERT
Hiring an expert event production company that specialises in audio visual services will ensure that nothing important "falls through the cracks" as the event day looms. This will also facilitate communication and avoid misunderstandings between your company and the event location staff.
WHAT: REALISTICALLY PLAN FOR WHAT YOU NEED
Include everything you need in your audio visual package, as well as some “just in case” capabilities to weather last-minute changes. When in doubt, opt for additional AV equipment, such as an extra screen, additional lighting, speaker, brighter projector, or monitor. The right kind of AV equipment, such as extra power cords, splitters, backups, and wire covers, will allow your live event to continue without so much as a blink on the big screens.
WHERE: KNOW WHAT YOU’RE WALKING INTO
The event location’s attributes are also a determining factor in what type of AV should be used. A professional event production company will request most venue walkthroughs during the event planning process to discuss room dimensions, power supply, IT infrastructure, and venue load-in restrictions.
WHEN: TIMING AND PRESENTATIONS
Timing is important not only during presentations but also before and after your event as well. Leave enough time for testing all components of a system the day beforehand. Stand at both the front and back of the presentation space during audio checks to determine optimal volume levels.
HOW: MAKE A LIST AND CHECK IT TWICE
Compile a cloud-accessible master list of when and where each presenter will be, as well as any digital files available from presenters. This backup will ensure that in case a USB drive goes missing or an email file isn’t appearing where it should, your event will still run smoothly.
By following these five tips, you can ensure that your event is a success. Remember that engaging your audience with high-quality, consistent audio visual services is crucial to delivering your message effectively. Finally, hiring a professional event production company that specialises in all things AV will save you time, money, and stress, leaving you free to focus on what really matters – making your event a memorable experience.
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